Stories about origin & tradition

At VehGro I like to dive into the stories behind our products. Where do they come from, how are they traditionally used, and what role do they play in different cultures?

My own interest in spirituality, organic food, sports and traditions such as Ayurveda and Chinese medicine fits nicely with the assortment. I already knew many of our products before I started working here, and that makes it extra fun to write about them every day and to get to know them better.

newsletter, blogs, LinkedIn, photography

Every other week I write our newsletter and work on blogs, LinkedIn posts and product texts. In them I combine clear explanations with background information so readers understand a little more about what's in their kitchen cupboard.

Besides text I also work visually: I photograph new products and contribute ideas for content for our social channels. All with the same goal: to make information accessible and show how you can use our ingredients in everyday life.

Are you subscribed to our newsletter? Be sure to let us know what you'd like to see – feedback, tips and ideas are always welcome.

Work approach, responsibility & customer contact

What I like about my work is the combination of freedom and responsibility. I have the space to bring up my own topics and use my own writing style, as long as everything is factually correct and clear to the reader. That suits me perfectly.

Occasionally I also help out in customer service. Then I answer customers' questions about our products and point them to the right information. Maybe you've spoken to me there already — otherwise you'll probably see me in your timeline or in one of our next newsletters.