From brand to measurable growth
I maintain the positioning and translate it into a clear marketing roadmap. Target audience, proposition and channels aligned—so we purposefully build brand awareness and repeat purchases.
Strategic Brand-driven
“Smarter visibility. One percent better every day.”
Hi, I'm Joost. As Marketing Manager and MT member I translate our brand strategy into growth: from discoverability and conversion to campaigns and content. I started in 2020 as an intern and still work hands‑on with the team on results you can see in traffic, leads and revenue.
Joost
Marketing Manager
Discoverable, fast, converting
Together with the team I steer SEO, SEA, marketplaces and CRO. We continuously improve our websites and shops: technical quality, content, UX and campaigns work as one system.
Data-driven Result-oriented
Focus, data, follow-through
In the MT I link market and customer data back to sales, procurement and operations. Short lines, clear priorities and experiments that are scalable—so ideas quickly deliver value.
Analytical Collaborative