
Always looking for ways to improve
On an average workday I work on the customer journey, email marketing, social media and everything that comes in between. No day is the same, but usually I'm improving or testing something. I like to look at the bigger picture: how someone goes from a first visit to finally becoming a customer. I pay attention to what feels logical for the user and what is unnecessarily complicated. Small adjustments can make a big difference. That's why I like to try out new ideas and see what really works.


